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Allen, Allen, Allen, & Allen backed the Bar down over its commercials. As I understand some attorneys asked for a Bar ruling on the commercial because it uses a comparative superiority over other lawyers (the book is "The Best Lawyers in America"), lawyers are included in the book if they pay to be put in it, and the commercials inferred that all attorneys voted to put the lawyers in it.
I can't really say yea or nay to much of that; I've never even seen that book in any library. I do know that I've never voted to put anyone in it.